Co-op serves-up new-look Breaston store following major makeover

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Co Op in Breaston opens, managed by Andrew Fearn who cuts the ribbon to open the store, with (l-r) Donna Hodges, Jo Priest and Emma Grimley

Co-op has served-up a new-look food store in Breaston following a £600,000 investment to refurbish and transform the store to better serve the community.

The near 2,700 sq ft store runs on 100% renewable electricity and supports 17 local jobs.

Located in The Green, Breaston, the store includes a bakery, hot food, Hermes Parcel Collection, Costa coffee express and food-to-go, alongside an enhanced chilled and fresh range, meal ideas, award winning wines, ready meals and pizzas, free-from, vegan and plant-based products, Fairtrade, and, everyday essentials. 

The retailer has served-up a fresh new layout with added self-service tills for further ease, speed and convenience.

A funding boost is provided locally through Co-op’s Membership scheme.  Membership of the Co-op unlocks additional value through in-store offers, and sees Members rewarded with 2p in every pound they spend on Co-op branded products which is added to their own personal Membership account balance. The Co-op also donates the same amount to local causes. 

Students who are TOTUM cardholders – the new name for NUS extra – receive a 10% discount at the Co-op.

Contactless card payment limits are increased to £45, making it easier, quicker and safer to shop.

Andy Fearn, Co-op Store Manager, said: “We have had a great response – we are extremely proud to be relaunching the store with a fresh new-look and improved layout.  It has a fantastic new look and we have worked to develop the range, choice, products and services locally that will create a really compelling offer to serve the community.

“Our store is committed to connecting communities and making a difference locally, and our aim is to operate at the heart of local life. We are looking forward to welcoming customers old and new now that we have concluded the programme of works and improvements. We also want customers to know that they can become a Member of the Co-op.  In addition to unlocking additional value and personalised offers for themselves, our Members help to make a difference to local causes. 

Co-op donates 2p in every pound to community causes every time a Member swipes their Membership card when buying own-branded products – so by shopping at the Co-op our Members are also helping to make good things happen in the community.”

Co-op has around 4.6m active Members, and alongside Food, it operates: Co-op Funeralcare, Insurance and Legal Services. More information about the benefits of Co-op Membership is available by visiting www.coop.co.uk/membership