Crochet internet star opens first office in Sandiacre

Published on: Wednesday, 16th March 2022
Sarah-Jayne Fragola and property consultant Chris Wright

An award-winning blogger and online crochet guru has moved into her first offices in Sandiacre.

The 125 sq m offices and studio in Town Street are now the home for the business founded by Sarah-Jayne Fragola and her two colleagues with capacity to recruit more team members in the future.

Former beauty therapy college lecturer Sarah-Jayne has turned her love for crochet into a fast-growing business and now has more than 1.13 million You Tube subscribers for her online tutorials.

She also curates the monthly subscription boxes for the Crochet Society.

Sarah-Jayne explained: “I started as a lifestyle blogger back in 2011 and was recognised with a couple of national awards.  “I then started doing videos to teach people how to crochet and have been involved in various initiatives including teaching television presenter Kirsty Allsopp how to crochet as part of a national charity campaign.

“Since I set up the business seven years ago, I have been based at home so these first premises are an exciting move.

“We had been looking for a business space for sometime and knew instantly that this would be perfect as it is local and gives us the flexibility to grow.

“We will be part of a great SME and creative community and there is even a putting green and picnic area – although I think we are more likely to be taking our yoga mats outside rather than golf clubs!”

Sarah's business has expanded rapidly throughout lockdown as the appetite for crafting grew amongst people of all ages. She said: “Crocheting is wonderful for mindfulness and creativity and we went into superdrive in lockdown.

“I have been joined in the business by my mum Jacqui Fisher who is my office manager and head of content Nicola White.  I am also keen to share my experiences of how I turned my hobby into a successful business to hopefully inspire others to follow suit.”

Share this story:

Tell us YOUR news...

If there's something happening in your area that matters to you and feel that the rest of the borough needs to know about it, tell US about it.