New campaign launched as 50% of adults express more concern during Lockdown 3.0 than in March 2020

Published on: Monday, 18th January 2021
Public Health England

A new survey, commissioned by Public Health England at the start of the current Government restrictions, reveals the impact COVID-19 has had on adults' mental wellbeing across the Midlands and East of England.

The research found that over half (52%) felt that the pandemic has impacted negatively on their mental health and wellbeing.  Of those surveyed, significant proportions of the population said they had been experiencing more anxiety (49%), stress (47%), sleep problems (39%) and low mood (50%) over the course of the pandemic.  The following were the most common reasons people thought the lockdown had negatively impacted their mental health: 

  • 52% missing friends and family; and loneliness 29%
  • 50% uncertainty about the future; with financial and employment worries 26%
  • 50% worried about family’s safety and health

However, at the same time two thirds (66%) of those asked say they feel hopeful about the future.  Many adults (75%) reported that they are planning to take or have taken steps to look after their mental wellbeing, with exercising regularly (32%) eating well (31%) and talking more to family and friends (32%) being the main actions. 

To support people during this time, PHE has launched a nationwide Better Health - Every Mind Matters campaign to support people to take action to look after their mental health and wellbeing and help support others such as family and friends.  The campaign encourages people to get a free NHS-approved Mind Plan from the Every Mind Matters website.  By answering five simple questions, adults will get a personalised action plan with practical tips to help them deal with stress and anxiety, boost their mood, sleep better and feel more in control.  Over 2.6 million Mind Plans have been created since launched in October 2019. 

The Every Mind Matters COVID-19 hub also includes practical tips and support on how adults can deal with uncertainty, how to cope with money and job worries and how to look after both their own and their family’s mental wellbeing while staying at home. 

The campaign is supported by a coalition of leading mental health charities, including Mind, Samaritans, Young Minds and Rethink. 

Seán Meehan, Health and Wellbeing Programme Lead at PHE Midlands said: “Given the added pressures caused by the pandemic, it’s imperative that we focus on our mental health and make changes to ensure we are taking care of ourselves.  All of us have been affected in some way by COVID-19 and the stress and worry that comes with not knowing what the next 12 months hold creates so much uncertainty. 

“In order to help you make positive changes, the Every Mind Matters website provides some helpful resources that can help you cope with change, worry and loneliness.  It’s encouraging that people in the East Midlands are planning to take steps to look after their mental health.  The resources can help support us all to make healthy changes this year." 

Minister for Mental Health, Nadine Dorries, said: “It is understandable that many of us will be feeling fed up, worried and anxious about the weeks ahead.  For most, these feelings will subside as we draw on our own resilience, adapt to new circumstances and take comfort from the hope of better days ahead. However, there are simple steps we can all be taking to improve our mental wellbeing. 

“Every Mind Matters’ mental health resources include tailored advice, as well as practical tips on sleep and self-care.  It enables you to create your own ‘Mind Plan’ by answering 5 simple questions to receive tips and practical advice tailored to you. 

“Whoever you are and whatever your situation, you are not alone and if you are struggling, there is support out there so I urge you to reach out and ask for help.” 

Dr. Max Pemberton, who is supporting the campaign, added: “With all the changes going on in our lives, it can create a stressful time which will affect us all to some extent - but there are ways we can manage this uncertainty; reducing stress and helping us to cope better.  Better Health - Every Mind Matters is there to support us and can equip us with the tips and advice to improve our mental wellbeing especially while we’re at home.  Advice including reframing your thoughts, focusing on the short term and finding a new rhythm, in the form of a new routine, is a powerful way to deal with uncertainty.  You must remember that throughout all this, you are not alone – speak to your family and friends and we can continue to stay in good mental wellbeing throughout this lockdown.” 

The research also revealed differences in the negative mental health impacts the pandemic is having on younger people.  Those aged 18-34 are more likely to report that COVID-19 has caused them more stress (51%) and made them feel more lonely (43%).

To support this age group, the campaign has sought the support of celebrities including footballer Wayne Bridge, Bridgerton actress Phoebe Dynevor, presenter Vick Hope and Celebs Go Dating receptionist Tom Read Wilson.  The supporters all recognise the importance of helping people improve their mental wellbeing during these uncertain times and have spoken openly about their own personal experiences of mental health and the steps they are taking to look after their own wellbeing. 

Better Health - Every Mind Matters also offers information and videos to help young people look after their own mental health and provides dedicated support to help parents and guardians look after the mental wellbeing of the children and young people they care for. 

For those who are struggling with anxiety or depression, NHS talking therapies are here to help.  NHS mental health services have been open throughout the pandemic and continue to stay open during this lockdown.  Speak to your GP for a referral, or you can self-refer via  NHS mental health staff can provide care via phone or online from the comfort of your home.  Face to face appointments can also be arranged in many areas.  These services are a free and confidential way to get effective help. 

If you or a loved one face a mental health crisis, you can find your local NHS 24/7 helpline on

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