One million journeys for trentbarton’s hugo

Published on: Wednesday, 6th November 2019
hugo users are Emmie Williamson and Fran Wood
hugo in action between Nottingham and Derby

Bus passengers are embracing the digital age by clocking up one million bus journeys planned on a bus company app.

trentbarton's hugo was introduced in Summer 2017 and has now been used by more than 120,000 customers, with a quantity of them coming from the Erewash borough.  The application works on mobile phones and other compatible mobile devices and compares all the route options to help customers choose the fastest journey.

Passengers can benefit from real-time information on when the next bus is arriving and even what features are on board.  Users can be notified when to head off to their bus stop.

On average, hugo is used by more than 10,000 users each week. Nearly 60,000 journeys are planned per month.  The average day sees another 100 new users on Apple devices join in with hugo and more than 160 Android users.

Most people spend about three minutes in the app each time. The features they use include personalising their travel, by saving favourite bus stops and routes.

hugo doesn’t just search and track trentbarton’s buses.  It also tracks the buses of trentbarton’s sister company in Leicestershire, Kinchbus, and Nottingham City Transport.  Planning a trip searches all major operators in the East Midlands.

Tom Morgan, trentbarton’s director of service delivery, said: “hugo is designed to help people move smarter and the app has been on quite a journey of its own. Passing the million journeys milestone is a great achievement.

“As more and more customers give hugo a try, we hope to see the next million clocked up before long.  hugo is part of our commitment to our customers that we will continue developing technology that saves them time and keeps them informed.”

At the start of October, trentbarton rolled out tap-on tap-off contactless payment as an option on all its services.  Customers tap-on the new contactless ticket machines and tap-off as they leave at their stop.

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