The Ts are back! Nottingham Castle announces brand new look with help from local residents

Published on: Friday, 11th September 2020
Nottingham Castle Trust - New Logo

Nottingham Castle has revealed its new brand with the help of a video campaign featuring local residents

The videos, and the new brand, have appeared on social media platform, Facebook, Twitter and Instagram.

Two videos, filmed by local photographer Tracy Whitefoot, were released, teasing the launch before then revealing the new look.  The videos were filmed in the city centre, featuring a wide range of Nottingham residents, some of which were spotted with glee by their friends, family and, in the case of one unsuspecting teacher, students! 

The campaign asked how the people of Nottingham say the name of the town.  This is of course “No’ingham” to many, due to the local accent’s characteristic glottal stop which leads the Ts to disappear.   It then announced that the Ts are back. Indeed, the new logo highlights the Ts in “Nottingham”, which are modeled around the Castle’s arrow slits.  

The new logo also features Nottingham’s favourite rebel, Robin Hood, with his emblematic bow and arrow.  The branding also features an exciting new colourway to pull the fresh look together.

This announcement is the first of many leading up to the Castle’s reopening in Spring 2021.  The castle’s brand-new website will launch within the next few weeks, revealing lots of new details about what can be expected from the heritage site when it reopens.  Tickets will soon be on sale too, so local residents can start planning their adventure to the “castle of curious rebels”. 

CEO of Nottingham Castle Trust, Sara Blair-Manning said: “We are thrilled to announce our new brand, and to take this first step on the road to reopening and establishing the Castle as a world-class cultural destination.  We’ve loved being able to involve local residents in the announcement: they will be able to engage with all of our announcements until we can welcome them back to the Castle itself in Spring next year.”

You can keep up to date with all of the Castle’s developments by signing up to their mailing list


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