New client for PR firm as former England footballer joins anti abuse football app

Emile Heskey with Tina Clough (Credit: Poppy PR)

A regionally-based PR firm is celebrating a fresh new win after landing a new client linked to a football app backed by former England goal machine Emile Heskey.

The deal came via a trusted referral from a long-standing client, and will enable the agency – Poppy PR – to lead strategic communications for the app, helping it climb the table nationally while building long term brand credibility.

Tina Clough, managing Director of the Castle Donington-based firm said: “This project isn’t just about football, it is about making the game a better place for everyone. Tackling abuse and improving behaviour across football is a big issue, and having Emile Heskey involved gives the message real authority.

“We are over the moon to be working with Emile and the team behind the app, it’s a huge win for us.”

Emile Heskey said: “I’ve been genuinely impressed… From the outset, their approach has been proactive, focused and incredibly professional, and it was clear very quickly that they understood both the project and what we were trying to achieve. Their work ethic has really stood out, nothing has felt rushed, everything has been well thought through and driven by results.

“To see coverage land so quickly in the publications we most wanted to be in has been brilliant. Getting the app featured across key national titles has given the project real credibility and momentum, and I’m over the moon with the service so far.  They have done exactly what you want a PR team to do – open doors, tell the story properly and deliver meaningful results.”

Since kickoff, the agency has already scored national coverage for the app on a national sport radio station. a selection of national newspapers, and BBC News.

At the heart of the app is a mission to challenge the culture of abuse that too often overshadows the beautiful game. Using technology and high profile backing, it aims to promote respect, accountability and better behaviour across football.  The role of the PR firm is to keep that message front and centre, and ensure that it is not lost in the small print.