Chamber says Euro 2024 is expected to boost the East Midlands economy

A spokesperson for the East Midlands Chamber has said that hospitality and retail across the East Midlands are likely to benefit financially from UEFA Euro 2024.

Head of Special Projects Richard Blackmore said: “Our nation’s favourite sport always packs out the pubs across the East Midlands, increasing spending and for our region’s hospitality sector, having faced the burden of high costs for far too long, that’s something to welcome with open arms.  

“It’s not just pubs and bars that will see more cash in the till; with busier streets, shops should see a lift in takings too.  The feelgood factor behind backing our national team brings people together, buying merchandise and team shirts, all helping swell the economy.  Wherever people watch UEFA Euro 2024, one thing’s sure; we’ve got four nail-biting weeks ahead and I’m wishing the England team the very best in bringing the trophy home.”