The Erewash Sound Business Show podcast on ‘podcasting’!

Sally Peacock

We are excited to announce that, on 3rd February, we launched our Erewash Sound Business Show Podcast, making it even more accessible to listen to the show on your schedule!

Hosted by Sally Peacock (and sweated over by the whole team) the first episode, in fact, poses the question “Should your business have a podcast?” with podcast expert Pete Allen of Carrotcruncher Media.

What if your most powerful marketing tool wasn’t an advert, a social post, or even a website — but a voice in someone’s ear while they drive to work or walk the dog?

In this episode, Pete breaks down why podcasts have become one of the most effective — but misunderstood — tools for small businesses.

We explore what podcasts really are, why they build trust faster than social media, and how they can quietly turn listeners into loyal customers without ever sounding salesy.

But this isn’t a “everyone should start a podcast” pitch. We also unpack when podcasting doesn’t make sense, what kind of commitment it really takes, and whether you’re better off hosting a show or simply being a guest.

If you’ve ever wondered whether a podcast could work for your business — or why so many fail — this conversation will give you clarity before you invest your time, money, or energy

Find the Erewash Sound Business Show podcast on your favourite podcast platform.