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today8 September 2026 1
Image by Gerd Altmann from Pixabay
Young people will be given vital work experience opportunities thanks to a major initiative between government and Britain’s leading retailers – with the ambition to create up to 100,000 jobs by the end of the Parliament.
Alongside the sector’s ambitions of creating 100,000 jobs, BRC and DWP are launching a new work experience programme, Opening Shift, which will see 18-24-year-olds looking for work offered two to four weeks of hands-on experience as part of more than 11,000 placements with Britain’s biggest retailers with dedicated workplace support and interview experience.
The DWP will manage the pipeline of eligible young Universal Credit customers who will be referred to the voluntary programme through Jobcentres, and the retailers will provide the placements and wider support, with 16 to 35 hours of work experience provided each week for two to four weeks.
They could be offered a permanent role if one is available, be put on the retailer’s talent bank, or directed towards apprenticeship and other opportunities.
The retail sector has used the launch of the programme to set a target of delivering 100,000 jobs for young people not in employment, education or training (NEET) by the end of this Parliament.
Retail has long been a key gateway into work for young people, and this new offer from the sector comes after Alan Milburn spoke of the vital importance of work experience for young people, while warning that for many the first rung on the career ladder has thinned.
Earlier this year the government appointed former Marks & Spencer Chief Executive and founder of the charity Movement to Work Marc Bolland to convene businesses and create more opportunities for young people, and he has played a central role in creating this new partnership.
To mark the launch Work and Pensions Secretary Pat McFadden met young people during a visit to a London department store on Monday.
Work and Pensions Secretary, Pat McFadden said: “This partnership will help young people to get the experience employers are looking for. Work experience can be life-changing, giving young people the skills, confidence and connections they need to take their first step into work.
“By creating thousands of opportunities in the retail sector, we’re delivering on our commitment to help more young people build brighter futures, backed by our £2.5 billion investment to support the next generation into employment.”
Marc Bolland said: “My work as Founder and Chairman of Movement to Work showed me first-hand what’s possible when business and government work together to open doors for young people. Today’s announcement takes that further, creating thousands more opportunities for young people to build a future in one of Britain’s biggest industries and I’d encourage every retailer to look at what more they can offer.”
Helen Dickinson, Chief Executive at the British Retail Consortium, said: “Retail is coming to the rescue for tens of thousands of young people struggling to take their first steps on the career ladder. Too many are trapped in a no experience, no job doom loop. High-quality work experience is essential to fix this problem and Opening Shift is a major contribution to delivering it.
“Retail is uniquely placed to make a difference on the NEETs crisis, given the industry’s scale and reach touching every corner of the country. The challenges facing young people are significant. Work experience is a first step and with the right conditions for businesses to invest and create new entry level jobs, employers across the economy can help tackle the NEET crisis.”
As one of the UK’s largest employers, with businesses in communities across the country, the retail sector is uniquely placed to provide the work experience, skills and confidence that can help young people take their first step into employment.
This comes as many retailers are already backing the government’s Youth Guarantee reforms to give every young person the chance to earn or learn. This follows the Government’s recent education reforms to provide technical pathways for young people to close the gap between the classroom and the workplace.
The sector’s involvement builds on the Government’s youth employment support, including the Jobs Guarantee scheme, which has been backed by over 400 employers and offers a direct route into work for eligible young people. More than 90,000 young people will be supported into work by the scheme in the next three years, with the first cohort already starting positions with retailers.
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