In a recent survey into the purchasing habits of pet owners by an animal healthcare brand, results surprisingly revealed that 77% of pet owners in the East Midlands said they would be willing to pay for a dog licence if they were reintroduced by the Government. The region drew the highest percentage of anywhere in the UK areas surveyed.
The regional statistics reveal overwhelming support with a further 34% feeling the reintroduction of licences would deter unsuitable dog owners, and 24% believing it would encourage better standards and training, which would hopefully protect the public from irresponsible owners and unpredictable pets.
The survey by Johnsons, which sought to identify the factors that influence buying decisions when owners seek healthcare products for their pets, comes at an interesting time following calls for greater safeguarding surrounding dog ownership in the aftermath of recent serious dog-related injuries to owners and members of the public.
The decision to reintroduce dog licences would not be without its critics at a time of economic uncertainty, but it will undoubtedly pique the interest of those in both central and local government.
Managing Director for the company Paul Gwynn said: “This willingness to pay for a dog licence was a surprising response, but perhaps signals that recent high-profile dog attacks have changed the thinking of the majority of responsible dog owners.
“Whilst serious incidents involving dog attacks remain rare, each one is a tragedy and it feels like more could be done to reduce the risks. Dog owners understand the need to train and socialize their dogs, but a willingness to buy a licence in the middle of a cost-of-living crisis, whilst a surprise, readily demonstrates the importance they place on regulation of dog ownership.
“The findings of the survey make interesting reading for those with the best interests of ‘man’s best friend’ to heart, with those polled believing the reintroduction of licences would deliver significant safety and regulatory benefits, albeit at a cost of more than £53 per dog, per year.
“Although not an issue discussed at the highest levels, it is likely the Government will see this as an opportunity to raise significant funds that can be redistributed to address high-profile issues, not all of which will necessarily be dog related.
“With there being an estimated 13 million pet dogs in the UK as of 2021, given that nationally, 71% of those questioned would be willing to pay an average of £38 per animal, the reintroduction of dog licences could raise more than £475m.”